Come one, Come all!
I ran away to the circus in a not-so-typical fashion. Using my own set of fiery skills with a pen and camera, I collaborated with performers and Art Director Kylie Gotzfried to revamp the troupe’s online presence.
The site previously lacked a consistent voice and did not have a clear call to action for visitors. Instagram lacked personality and wasn’t being used to promote or engage with others. My role was to streamline information, highlight services offered to bring spectacles to life, and be a ring master, orchestrating the flow of their social media.